Acquisition project | EXPLIoT Academy
(For B2B companies, if referral does not make sense you'll take a crack at a partner program for your product)
Step 1 → Flesh out the referral/partner program
#1 - Customer Touchpoint
- completing the course
- downloading course completion certificate [ AHA Moment ]
- sharing post about the positive experience of course on social media
#2 - Platform Currency
- Money [ discount ]
- Access [ early access to course launch ]
#3 - Determine who to ask for a referral
- paid customer - who downloaded course completion certificate after completing entire course material
#4 - Referral Partner Discovery
- in app feature [ primary ]
- email communication [secondary ]
#5 - Referral sharing & Communication
- whatsapp, email, social media
- Referral message ? [
#6 - Tracking referral
- In our case - we can use learnworlds, default referral program and use their dashboard to track.
#7 - Design the referral landing page for non-users
- at stage#1 - i think first gong ahed with paid users make more sense that opening it for non users.
#8. Encourage continuous referrals
- tired rewards [ ]
Step 2 → Draw raw frames on a piece of paper to get the gist.
(Don't spend a lot of time on design. This is for you to communicate how the referral hook will look)
we hope this helped you break the cold start problem!
Reminder: This is not the only format to follow, feel free to edit it as you wish!
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